Merely having a website will not maximize sales and profits. Targeted, innovative strategies are needed to realize the full power of the Web for acquiring and managing customers.

The Internet has a vast, largely unrealized potential for improving customer acquisition, generating leads and building your database. The online world is fast-moving, complex and ever-changing. TRANZACT has an established set of solutions and resources committed to unleashing the power of the e-channel and delivering unparalleled results online.

We have extensive experience in such areas as online media buying, paid and organic search, search engine optimization, affiliate network coordination and management, lead generation, and advanced reporting and analysis. More importantly, at TRANZACT we don't view the Web in isolation from other channels. Instead, we regard the e-channel as one aspect of a comprehensive approach. We coordinate all channels, including online marketing methods, to help us deliver more customers, more cost effectively.

One example of our online program is a sophisticated proprietary Web-to-Phone customer lead generation and conversion process. We generate a lead through online media like email, search, display or social, and then compliantly persuade the consumer to opt-in by providing his or her phone number. This generates an instant live call to that consumer to discuss the product or service. This strategy results in higher close rates and reduces the cost per acquired customer.

Web-to-Phone is one of many ways we integrate web-based marketing with more traditional channels to create innovative customer acquisition and lead generation solutions.